This week I decided to take a break from the blog to offer a chance for my friend Jonathan to contribute to the blog. Please enjoy! 🙂

“Pouring your heart into your work is crucial in my daily life. When I am in a space, I envision a lifestyle, a person, an aspiration that drives me to embody that into my space.

I take a steamer and steam the ready-to-wear I will place on my group of mannequins, ensuring no wrinkle is left behind.

Perfectly steamed tweed suits and chinoiserie are placed on a cart as I undress the mannequins out of wide-leg chinos and silk puff blouses as a new trend emerges.

Clothed in pink tweed and chinoiserie, I take out my secret weapon of satin pins and begin to tighten the suit skirt, gently folding and placing the pins in the back of the mannequin to contour the tweed suit.

I then imagine the space and grab pink and sparkly bags, rose candles, and pink crocodile leather makeup brush holders. We are going out tonight and need all the sparkle and Glitz.

By this time in the morning, I am starting to need more inspiration; I go into my phone and say

“Hey Siri, play Barbie Girl by Aqua” I get back in the spirit and grab a fragrance to elevate my space and create an atmosphere.

I look back, and I smile. A work of art has been created, displays of pink feminine tweed and rose sweaters captivate my eye, and fresh rose fragrance fills the air; the display has been completed.

This is the life of a visual merchandiser; every day is a day to spark creativity to evoke emotion into our displays so that others may marvel at the sensory spectacle.

Embodying your trends helps you understand the client you are attracting. It enables you to connect personally and speak through the fashion, scents, and lighting created within the space that can get clients to invoke nostalgia and passion for a brand.

The most satisfying part of setting space is seeing customers gravitate towards your table and discovering candle fragrance or a customer asking for a different size of that pink sweater on your table.

My passion is on display for everyone; I will continue to adapt and envision bright displays and creative atmospheres to inspire clients and create conversation in a room.

The life of a visual is creative and ever-changing; it’s a brush that I wield and will continue to create and compose.”

Thank you so much for your contribution, Jonathan!!!